HP Neverstop MFP Laser Printer launch campaign
Key visuals
eDMs
Concept – Mix of GIF emailers as well as static emailers. GIF emailers bring alive the self-reload proposition through animated imagery
Activation – Online
Concept – Urge audiences online to engage with banner communication. The benefit of quick reload and usage of the ink cartridge comes alive through animated rendition of the banner
Activation – Offline
Activation – Offline
Concept – Use in-store product location as an engagement point to reiterate the quick self-reload fact about the product through a tent card.
Concept – Use in-store product location as an engagement point to reiterate the quick self-reload fact about the product through a tent card.
Poster to share the product proposition with a know more QR code for more information
Social Media
Concept – Highlight the product benefit of self-reload through our series of social posts & Carousel
Concept – Highlight the product benefit of self-reload through our series of social posts & Carousel
Carousels
WhatsApp Marketing
CONCEPT – Using the vertical expanding image on WhatsApp which has a square preview window but when it is tapped on, the image expands into its original size. In this case the size is vertical to showcase the entire cartridge and the messaging urges the recipient to tap and see what’s inside
Advertising Agency: HP WW Studio
Brand: HP
Account Management: Gagan Kathuria
Brand: HP
Account Management: Gagan Kathuria
Creative Director Copy: Vikram Singh
Sr. Art Director: Sunil Kumar Singh
Sr. Art Director: Sunil Kumar Singh
